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APES are more than simply residents of the jungle! A.P.E.S. is an acronym for the 4 major reasons that individuals buy things. To offer and close offers you should comprehend exactly what encourages individuals to buy. You need to pay very close attention to what individuals state, ask the ideal questions to totally understand the problem they are attempting to solve, why they are drawn in to one services or product over another and how you can best help them.

Here is what each letter of the APES means.

A for Appearance (This makes me look good – might be status or appearance.).

P for Performance (This makes me feel excellent or perform better.).

E for Affordable (This saves me cash, concern or will make me money.).

S for Security (This makes grant cardone books my environment safer or decreases possibility of loss.).

Take any product and services people purchase and you will see that they were inspired by one of these 4 driving forces. grant cardone audiobook I don't care if it is car, house, home improvement, fitness center membership, http://www.bbc.co.uk/search?q=Who is Grant Cardone jewelry, supper, phone, TELEVISION, paint task, or a life insurance coverage policy. Appearance, performance, affordable or security or some mix will be an influence in the sale.

I've owned 25 or 30 phones in my life. I bought my last one because the new design had actually come out and I thought it was hot (look). I liked it due to the fact that it was smaller sized, thinner and moved in and out of my pocket quickly. I upgraded from a perfectly carrying out phone not because the new phone was faster (performance) but because it was attractive. I then updated my plan (another purchase) since the texts were free (cost-effective) grant cardone sales and I got a discount rate on the price of the phone for purchasing 2 years of service from the carrier. I then purchased a cover to secure the phone for $30 to keep it safe when I dropped it.

At each point the APES were driving my choices as they do all purchasers. Know your APES and close more offers. Find out exactly what your customer's motivation is by inquiring why do they desire the item today and exactly what issue do they wish to resolve. Away you'll get a reason that fits into one or more of the APES. As soon grant cardone social media tips as https://youtube.com/watch?v=khE5bQG0hAo&app=desktop you get that understanding you can suggest the best product and guide them through the deal. You'll have a delighted customer excited about their brand-new purchase and they'll be most likely to refer company your way.

For info on how you and your organisation can increase sales productivity and revenues 15-25% check out http://www.cardoneuniversity.com. You can likewise follow Grant Cardone on twitter @grantcardone.